S E V E N T Y O N E G I N   // D I R E C T E D M E R T A L A S

E D I T O R  // T H O M A S G O L D S E R

A D D I T I O N A L C A M E R A / /T I M G R E E N & T O B I A S M A R S H A L L

A really fun and exciting project for world renowned fashion photographer / director, Mert Alas. Mert developed his own gin with the ambition to create a beautiful high end product that felt more akin to a perfume in its presentation and ethos. I was brought onto the project to shoot a series of montage like sequences that featured bold and graphic imagery, evoking the spirit of 71 gin. I used a combination of Phantom flex and Alexa to create the mix of smooth flowing liquids and the bold graphic elements that feature through the campaign. My good friend Tobias Marshall DOP was brought in to help shoot the graphic elements whilst I managed the two sets and oversaw the look of the project, making particular effort to shoot rich and warm looking high speed liquids, that show the richness and depth of this amber coloured gin.

Fellow Vision Artists, Tim Green DOP, was enlisted to shoot the beautiful turn table work of the bottle, with deep facets helping to cast wonderful caustic light throughout the scene. The end result being a collective work and montage, that both feels elegant and bold.